Companies Served
Ad Sales
Global Reach
Customer Satisfaction
The world looks vastly different for doctors today than it did 30 years ago, especially with increased reliance on the digital world. Now people of all ages utilize a simple google search to find doctors who take their insurance, are easily accessible online, and have great reviews. Due to our founders extensive experience in the medical field, we were able to create a highly converting marketing strategy to get doctors the necessary exposure they need. With a combination of traditional and digital techniques, we are able to give medical professionals the edge over their competition.
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Create websites that allow patients to receive essential information on services and products, without an overwhelming user experience
Generate leads through PPC advertising
Drive organic traffic to websites and social media accounts
Connect clients with proper outlets to further their online presences such as podcasts, Youtube, TikTok, etc.
Print branded merchandise to increase exposure, awareness, and recognition to the community
Medical professionals we have helped in the past include:
Surgeons, Doctors, Dentists, Pharmacies, Medical Spas, and more.
For centuries companies relied on physical locations to sell products and services to consumers. As the internet grew into the resource it is today, owners realized they could create online “shops” to connect with people all over the world. We understand that this business model is centered around driving online traffic through all facets of digital marketing. Our marketing structure is geared toward pushing highly converting consumers to the store with PPC advertising and re-engaging them through email marketing. As customers become patrons, we will implement strategies to retain them so that they may shop again.
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Optimize shopify or wordpress stores for highest conversion of incoming online traffic
Build national exposure for products and services through PPC Advertising
Integrate retargeting campaigns and automated processes to give customers a similar experience to big box brands
Increase visibility of shop with search engine optimizations
After witnessing the empty streets and closed businesses of New York City, it was hard not to feel heartbroken. Growing up here, you become used to the lively, fast-paced world and busy storefronts. Many of these businesses were unprepared, scared, and in dire need of community engagement to revive them. Noticing this great disconnect, we decided to provide owners with a new pathway to communicate their products and services through the internet. something their competition never thought to do. This new exposure to the digital space resulted in our clients reclaiming pre-pandemic status and experiencing newfound growth.
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Communicate the brands identity and content to the community in a fun and enjoyable way
Promote specials and sales to direct highly converting consumers to the location and website
Design simple, user friendly websites with all the necessary information for customers to learn about the products and services offered
Print branded merchandise to increase business exposure and awareness
Birthed in the midst of a worldwide pandemic, GRAY Marketing Solutions was created by Anthony and Gabriella Yodice in hopes to restore consumer relations of New York City’s businesses. The sibling power duo made it their mission to affect change in their community, starting with those businesses the pandemic crippled the most.
From humble beginnings relying solely on Facebook Advertisements and charm, GRAY has been able to expand its digital arsenal to include Search Engine Optimization, Google Advertisements, and much more. It is our promise to make all of our customer’s visions come to life while delivering consistent results beyond expectation time and time again.
GRAY Marketing Solutions is a digital marketing agency that creates entrepreneurs by taking their business to the next level.
Copyright © 2022 Gray Marketing Solutions - All rights reserved.
Digital Advertising generates roughly 400 billion dollars in revenue each year, and is continually growing. It’s no secret that successful companies spend money in this space because they know the hold the internet has over their customers. GRAY Marketing Solutions was founded on our abilities to grow businesses through Pay Per Click (PPC) Advertising.
We start off our process by learning about our clients business, reviewing their current marketing strategy, and performing a competitor audit. Our approach to these techniques allow our custom plan to be specific for each client to increase their ROI. After these steps are taken, we will decide which PPC platform (Facebook, Google, Amazon, etc.) will be best paired with your business model. Once the campaigns are launched, we will continually monitor the analytics and modify the ads to create consistent conversions.
In today's growing digital space, a company's website is often the portal for potential customers to enter your universe. Most consumers decide whether they like your website or not within the first 10 seconds, which makes an engaging and memorable design key to success. Here at GRAY Marketing Solutions we understand the customer experience matters, which is why our team constantly looks for ways to make your company stand out over the competition. We begin building your website by understanding what makes our customers brand unique and performing a competitor analysis.
Once our team has some ideas to run with they can start construction of a website that is filled with impactful storytelling, modern aesthetics, simple navigation, and stunning visuals. Each of our websites are responsive and mobile friendly while able to seamlessly implement third party applications. Websites are no longer just a tool, they are a piece of digital real estate that collects large amounts of data on user behaviors and interactions with your company. It's GRAY Marketing Solutions’s job to give you a way to unlock that information to generate sales.
At GRAY Marketing Solutions, we create the most memorable and timeless graphic design pieces that align with our customers' branding. We understand that your logo needs to convey the vision and innovation of your work to others. GRAY Marketing Solutions takes pride in offering our clients a trouble-free process that gives them expert designs with intricacies beyond belief.
The first step would be to discuss your brand’s image and allow us to communicate your core values. Once the immersion into “who you are” is complete we can then produce 3 logos that convey the brand to the public. Once completed, clients will have unlimited revisions until they approve of the final product. GRAY Marketing Solutions will also include all source files of the final logo design.
Search Engine Optimization or SEO’s are a key puzzle piece for websites and businesses that want to rank high on major search engines. GRAY Marketing Solutions has recognized their role in generating the proper traffic to convert customers vs. an influx of uninterested traffic. This process starts with an audit of our clients current marketing strategies and a deep dive into keyword research.
In our research phase, we will identify keywords that would give the best opportunities for targeting and use them to create a personalized proposal. GRAY Marketing Solutions can offer many routes to advance rankings on search engines through refining clients websites, building backlinks, and content creation. Although these services are ongoing, we don’t stop there! GRAY Marketing Solutions produces a detailed analysis of our work for the client.
Although email isn’t as awe-inspiring as it once was, it is still an extremely useful tool in the digital advertising space. At GRAY Marketing Solutions we will use an email blast marketing program to build a reach beyond just advertisements. We will assist our clients in making a series of eye catching and informative emails to be used on a target audience.
As this process builds over time, we will create an email library with an audience interested in your company's message. Additionally, we can create fully automated emails to provide immediate responses and actions to help in the flow of daily business. Some examples include, but not limited to, email responses, sign up forms, and informational blasts.
In recent years it has been a growing necessity for large companies and brands to have a well established social media presence that conveys who they are. It has never been more important to have strong social media management to establish long lasting relationships with subscribers. GRAY Marketing Solutions has the experience and skills to leverage your social media account and drive engagement through connection with your audience.
Newly implemented algorithms have made it tougher to build traction in your community which makes it important to build a customized strategy that takes your brand’s voice and goals into account. Once GRAY Marketing Solutions decides how to best aid you, we can create campaigns, publish personalized content with copywriting, and interact with new followers.
For companies that desire a user experience in the palm of their customers hand, GRAY Marketing Solutions offers mobile app development. Many consumers in today's environment prefer to have an engaging and personalized experience different from that on a website. Using our professionals allows you to build a platform your users will enjoy and keep.
Companies who have a full marketing plan use both digital and printed resources. We would be remiss if we didn’t recognize printed materials as an efficient and ncessary outlet for most businesses to provide key information to their clients, in person. GRAY Marketing Solutions has the ability to design and print an array of informative materials for your business. Ranging from business cards to custom pens, we can do it all!
Some of our top items include:
○ Business Cards
○ Brochures
○ Sell Sheets
○ Custom Letterheads
○ Product Catalogs
○ Promotional Materials (Pens, Note Pads, T-Shirts, etc.)
○ And more…
Although GRAY Marketing Solutions was created to build the digital presence of businesses, we understand that that isn’t the only avenue to success. Traditional marketing offers the opportunity for businesses to develop credibility, reach diverse audiences, and engage with consumers on an emotional level. We at GRAY Marketing Solutions try to implement both digital and traditional marketing tactics with our clients.
○ Some of our methods include:
○ Techniques to Increase Reviews
○ Paper Marketing
○ Trade Shows/Conferences
○ Community Outreach
○ Word of Mouth
○ And more…